To manage an organization sustainably in a fierce competition environment locally
and internationally, especially when the ASEAN Economic Community (AEC)
will become effective in 2015, it is necessary for our organization to have
good management in three aspects:
a balanced satisfaction for all stakeholders, that is, consumers, clients, creditors, employees and shareholders.
To Come Up
with products and services that can meet consumers’ demands better that those of the competitors, which means that
the organizationmust invest in research and development to continually create value-added innovations
systematically and effectively so that the organization will reach our goal. We will improve quality system continually
in order to increase effectiveness, build a good governance system to augment our image and credibility.
Moreover, we will encourage personnel development in order to improve work efficiency and be ready for challenges and incoming opportunities.
We take social responsibility and environmental concerns serious by to
narrow down social gap and make a better society.
Having these aspects in mind,
our organization has developed
the following business strategies
in order to sustainably strengthen
the corporate growth.
Increase funds for research and development in order to create products and services innovations, resulting in augmenting
clients’ satisfaction and increasing sales profits.
Satisfy existing clients and expand new client base, especially
clientswithin ASEAN Economic Community, in order to strengthen
the organization and reduce risks.
Improve work efficiency by changing work processes
and developing a better quality system.
Organize personnel training and development courses for new
challenges and opportunities.
Foster corporate social responsibility and environmental
concerns in order to make a better society.